(1) Choosing the right name for your custom home building business is crucial for attracting clients. We recommend using your personal name—either first or last—in your business name. Custom home clients prefer a personal touch and typically don't want a typical spec builder or a large company handling their custom home. Names like "Reagan Homes" convey a personal connection and trustworthiness.

Why Personal Names and "Homes" Work:

  • Personal Connection: A study by the Harvard Business Review found that clients are more likely to trust and engage with businesses that present a personal touch. Using your name helps build this trust.

  • Brand Recall: Research from Inc.com shows that personalized marketing increases brand recall and customer loyalty.

  • Specificity: Including the word "Homes" signifies residential construction, which differentiates your business from commercial construction firms. This clarity helps attract the right clients.

Naming Recommendations:

  • First/Last Name Homes: e.g., Reagan Homes

  • First/Last Name Custom Homes: e.g., Reagan Custom Homes

  • First/Last Name Design & Build: e.g., Reagan Design & Build

  • First/Last Name Builders: e.g., Reagan Builders

Domain Name Matching

Ensure that your business name matches your domain name for consistency. Consistency is vital for branding and client recognition. If your desired name with "Homes" is already taken as a domain, consider the alternatives listed above.

Practical Tips:

  • Keep It Simple: A study by the University of California found that simple and straightforward names are easier for clients to remember.

  • Think Long-Term: Your business name should be future-proof and flexible enough to grow with your business.

  • Don't overthink: Go with your gut instinct. If you want additional help figuring out the name, put "help" below.

(2)We can help you figure out what name is best. Typically, we recommend names like - ReaganHomes.com, ReaganDesignBuild.com, ReaganDesignAndBuild.com or ReaganCustomHomes.com.

If your existing domain name is something like ReaganConstruction.com or ReaganRemodeling or something similar we do NOT recommend using this name because the website for your custom homes and land development should scream "I am a custom home builder." This is also why we suggest having a separate site dedicated to your custom homes division if you offer other services.

(3)Linking or embedding your social media profiles on your website increases engagement and provides additional ways for potential clients to connect with you. Including social media links boosts your online presence and improves communication with your audience. Please specify if you prefer just an icon link in the footer, embedding a feed within the website that updates automatically, or both.

(4)Based on focus groups, research, and data, we have found that the oval logo with the door knocker of Reagan Homes in blue and white is the most trustworthy. Many of our Wealthy Builder members use the Reagan Homes look and feel because it works well in markets all over the country.

Below are samples of (A) - Adopting the Reagan Homes colors and look & feel (recommended)

Below are samples of (B) - Use your existing logo & colors as is

Below are samples of (C) - Create a Reagan Homes version of your existing logo using your existing colors

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